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Build Unbelievable

Experiential Design & Build

Luminary Design Co. is an experiential design and build firm based in Baton Rouge, Louisiana. We specialize in immersive environments, interactive installations, branded activations, transparent OLED experiences, and technology-driven physical spaces. We work with clients across sports, retail, healthcare, museums, airports, and more.

In a world dominated by distraction, Luminary is making lasting impressions.

Our relentless creative ambition, bleeding edge technical expertise, and unique approach to interactive design yield genuine moments of surprise and excitement — moments that matter.

Our Work

From grandiose permanent installations to personalized pop-up activations, we deliver world-class experiences that astonish and inspire.

AT&T Connectopia entrance with curved blue architecture and illuminated Luminary branding at Intuit Dome.
Wide view of AT&T Connectopia on the Intuit Dome terrace beneath illuminated spherical lanterns.
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Connectopia

AT&T

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Miami Dolphins training facility lobby with a digital gallery display, stone reception wall, and wood-clad staircase.
Integrated LED video wall featuring a Miami Dolphins player profile within custom wood paneling.
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Gallery Experience

Miami Dolphins

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National WWII Museum Watercolors installation with illuminated historical portraits at New Orleans International Airport.
Colorized portrait of Tuskegee Airmen illuminated within the Watercolors installation’s angular frame.
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Watercolors

The National WWII Museum

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A visitor customizing a Formula 1 car livery on a touchscreen kiosk with step-by-step instructions displayed in the center.
A participant interacting with the F1 livery customization screen, adjusting colors and design options.
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F1 Livery LENS Experience

American Express

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Citizen Watch retail display cases beneath digital screens at Macy’s Herald Square.
Citizen watch framed by an illuminated square inside an augmented reality display case.
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Augmented Reality Display Case

Citizen Watch

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Travelers viewing Ochsner Health’s mosaic video wall at New Orleans International Airport.
Detail of the Ochsner MSY Innovation Hub’s wood fit and finish surround with blue accent lighting.
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MSY Innovation Hub

Ochsner Health

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Q-SYS Austin Experience Center with a central LED display, custom woodwork, and illuminated wall graphics.
Custom wood cabinetry and white countertop with integrated lighting at the Q-SYS Austin Experience Center.
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Experience Center

Q-SYS

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Visitor customizing a sneaker using Luminary's LENS transparent OLED augmented reality kiosk at the Foot Locker All Star Weekend activation.
Foot Locker sneaker customization display with illuminated product pedestals and purple accent lighting.
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Kicks LENS Experience

Foot Locker - NBA All Star Weekend

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Our Clients

We give our forward-thinking clients the confidence to pursue their most ambitious and unconventional aspirations. If it’s out of the box, it’s in our wheelhouse.

Press & Awards

rAVe [PUBS]

InfoComm 2023: Luminary Design Shows Luminary Vessel AR Display Case with LG Transparent OLED

National Jeweler

Citizen Watch Revamps Boutique in NYC Macy’s with AR Display Cases

American Advertising Awards

The National WWII Museum Watercolors - Mosaic Award

Mobile World Live

AT&T airs LA Clippers AI fan experience

Sixteen Nine

Citizen Watch Uses Transparent OLED to Create AR-ish Product Display in Macy's

Watchpro

Citizen opens world first augmented reality point of sale with Macy’s

Rave Pubs

LG Transparent OLED Mesmerizes Customers With Augmented Reality at New Citizen Watch Store in NYC

Instore

Citizen Watch Store in NYC Brings in Customers with AR Display

Sign Builder Illustrated

Augmented Reality Display Mesmerizes Customers at New Citizen Watch Store

American Advertising Awards

2022 Best of Show (Local) Awarded to Ochsner MSY Video Mural

LG

Terrifically Transparent Experiences by LG & Luminary Design

Sound & Video Contractor

LG Transparent OLED Mesmerizes Customers with Augmented Reality at New Citizen Watch Store in NYC

American Advertising Federation District 7

AT&T Connectopia - District 7 Gold Winner & Judge's Choice Award

Airports Council International

Watercolors - 2024 Best New Passenger Experience Concept

American Advertising Award

The National WWII Museum Watercolors - Installation Silver Award

AV Network

LG's Transparent OLED and Augmented Reality Combine to Elevate the Retail Experience

AT&T

AT&T Launches AT&T Connectopia at Intuit Dome, Elevating the Game Day Experience

Forbes

The Future of AI in Experience Design at LA's Intuit Dome

ICSC

Best Overall Kiosk Design 2019: Ochsner InnovationHub

ENTTEC

ENTTEC’s Role in Powering Connectopia at Intuit Dome