Augmented Reality Display Case
Citizen Watch
The World's First
Augmented Reality Display Case
Blurring the lines between physical products and digital content, the world’s first Augmented Reality Display Case pairs the depth of online shopping with the tactile benefits of physical retail.
Elevating Physical Reality with a Digital Experience
This captivating product showcase elevates and transforms real watches through a coordinated dance of visual effects, practical product information, and synchronized showcase lighting. All of these elements combine to turn shopping for a watch into an informative and exciting new experience for customers.
Fitting Seamlessly into the Environment
What appears to be an ordinary display case with exceptional fit and finish suddenly transforms into an immersive product demonstration using captivating holographic digital content and complex bias lighting.
Industry-Standard Retail Security
Integrated into every aspect of the display case are compliance standards, including high-security locks with front access, constrained door range-of-motion and soft-close mechanisms, a restricted system backend for Macy’s Herald Square requirements, and digital content and product lighting designed for a high brightness retail environment.
Dynamic Lighting Control
Using a custom multi-channel lighting control system, product features synchronize with digital content through individual product spotlighting and intentional content design.
- Project Administration
- Creative Direction
- Experience Design
- Physical Design
- Lighting Design
- Digital Content Consulting
- Systems Engineering
- Interactive Programming
- Technology Integration
- Fabrication & Installation
- Two (2) LG 55” Transparent OLED Displays
- Individual Product Spotlighting
- Third-Party Media Player Integration
- Retail-Standard Door Stop Mechanism (Twenty Degrees)
- Retail-Standard Security Locks
- Digital Content Design for High Brightness Environment
- Three (3) LG 75” LED 4K UHD Displays with Synchronized Digital Content
- Coordinated Product Layout and Content Design
- Concealed Equipment Housing
- LG 55” Transparent OLED Mechanically Articulating French Doors
- 26-Channel Lighting Control via Custom Synchronized Audio Signal Trigger System
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